I Got Tired Of The Hustle So I Switched To Adventure Mode
WTH is Adventure Mode?
Iβm in a coffee shop right now, dressed like a domesticated momma in a dark green ankle-length wrap dress.
I may look like I have my life together.
(Heck, I even have a dark mauve lippie on my lips & Hobonichi planners on the table to seal the illusion.)
But inside? Total bonfire. π₯
Iβm feeling that familiar heat. The burn to start over. Again.
Blank slate. Fresh starts. Lemon water mornings, ahhh.
Wait, you might askβ¦ Whatβs getting torched this time?
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Freelancing things? Yep.
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Agency stuff? Uh-huh.
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Creator dreams? You got it.
Okay, I might lose you here because I AM many things.
But, thatβs the point of my life β our lives (coz youβre here). You wonβt find us nicely tucked under a label.
Heck, my 2A hair let me play moon girl with the straight hair and banging bangs. Or the island girl with gentle waves that start midway through.
As a fiery multipotentialite, I am built for reinvention.
But as a strategic fiery multipotentialite, I canβt function if something feels off.
Like the Princess who canβt sleep because thereβs a pea under her piles of mattresses, I wonβt stop until I kick that misalignment straight.
Sooo this quarter ender, I am kind of rearranging my Portfolio Career (thanks Anna Mack for naming what we do).
And Iβm taking you with me.
Itβs not like Iβm new to this, anyway.
Iβve spent the first 5 years of my working life as an electronics engineer in a global semiconductor company that even sent me to Ireland for a breakthrough project.
In those 5 years, I was also a newbie freelance writer, an OG blogger who splurges on 10 domains in 1 day. Wordpress or Blogger, I set everything up myself. After my 9-to-9. Yes, I worked 12 hours a day and I worked for an hour or two more when I get home.
Then, I felt the misalignment creeping in. It felt like I was doing something Iβm not meant to do.
Sooo I took up Techno MBA.
Itβs my first attempt to pivot in my adult life, but I abandoned the program right when Iβm at 70% of finishing it. It didnβt give me the thing I was looking for.
Plus, it was expensive.
Then, I found my first freelancing mentor online.
Wohoo! I felt the impact.
From being a generalist writer who took on Candy Crush guides, travel articles, and even playful toys description writer (*wink*wink* IYKWIM?β¦)
I niched down to being a SaaS email copywriter. π± And almost everyone in that community knows me for my specialty.
I went from being an in-house SaaS copywriter to marketing manager, to agency owner, marketing consultant, to Fractional CMO. And I didnβt stop here. I attempted to scale teams for different services in just 2 years too: blog writing, emails, and copywriting. Name it, we got to ~$15k months and it was a time for us to thrive.
The rush, the pressure, the growth were fun for me.
I even got invited to speak on stage, sell courses, teach on webinars, and lead teams. The dopamine hits and recognition could really get to you, you know.
Butβ¦ Iβve filled so many roles that at one point, I plucked myself away from the core of who Iβve always been β a writer.
A writer for myself.
And looking back, that must have been why I didnβt feel like myself for the last decade.
Well, apart from being a first-time mom.
But my kidβs 7 now and I am slowly getting my pink back.
Pulling my pink back until itβs the perfect hue
(If you feel like this sub-headline sounded like it was Chat-GPTβed, na uh! Iβve read tooo many girl novels and magazines before this is how I talk in my head. lol.)
And now, here I am.
You could say I am living my dreams.
Back-to-back meetings β Quiet, alone time in coffee shops
Cient work all day β More hours for my newsletter and socials
Proposal writing β Kindle + studying my curiosities
And I love the life Iβve created for myself and my growing family.
Butβ¦ I have to admitβ¦
The quiet hum of cafes in the morning is starting to feel a little too quiet. Iβm ready to trade the slowness for something a bit more thrillingβ¦
Sooo Iβm switching to Adventure Mode
No hustle so I wonβt rush into things I donβt want
No straight paths because weβre making our own. Itβs more like gravel, sand or grass. Could be meadows, if you will.
No boxes because weβre not cats. Weβre humans. Weβre multi-dimensional and we were wired to explore.
This time, though, Iβll build a little more structure to keep the chaos in check.
And this is how I plan to do it:
π©π» As a Consultant
Iβm a Lifecycle Marketer for hybrid SaaS teams that have both PLG and SLG motions.
This year, I started talking to companies who need this and my headline is working on LinkedIn. There are surprisingly a lot of Lifecycle Marketing hiring in the past months and I am excited for this.
I also have built my first lead magnet (with the plan of doing more frameworks, issues.)
I have also started a LinkedIn version of The Glimmer Code so I wonβt have to go geeky deep on SaaS with my notes here. If youβre into SaaS and B2B, go subscribe for that one instead. :)
π©π» As a Creator
Iβm focusing on growing my following on LinkedIn and Substack because I want to get paid to write for myself.
Thatβs different from getting paid to write for others.
Plans are to get sponsorships from SaaS companies, do affiliates, and sell The Glimmer Code digital merch a.k.a. Substack subscriptions, mini-courses, worksheets, etc. The usual.
π©π» As a Collaborator
CaaSocio is still serving clients and right now, weβre focusing on highly niched B2B clients who have a hard time finding and engaging their next prospects.
We also do special workshops from time to time too.
All three projects will fuel each other, stacking momentum and compounding into something bigger than I could ever accomplish if I tackled them individually.
I hope. LOL.
Yes, Iβm definitely winging it.
And if youβve noticed, my Substack has gotten a little bit wayyyy more personal than my previous issues (despite the good feedback Iβve gotten from you).
Thatβs because Iβm also NPS-ing myself and I need to be happy and aligned with my work first so I can continue to serve you with content worthy of your time.
Well, The Glimmer Code will still retain its original idea, Iβm just making it more about writing, content, and life-building for creatives rather than it being so SaaS-y.
If I still have you here and this resonated with you, please click on the βHeartβ or leave a comment. Iβd love to hear from you!
The writing is engrossing- I should also binge-read some day. :)
Binge-read your newsletter today, Aiza!
Wow, we really are two peas in a pod (more like, you're the version that's a few years ahead of me)!
How did I not know you also took a Techno MBA? I took mine during the pandemic, and all I need is my capstone project to finish, but I didn't pursue it anymore.
I love these breakdowns of yours because, as someone who's also into a lot of things, it all feels jumbled in my head. So seeing you break yours down gives me a framework to organize my own thoughts :)