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⊹ ࣪ ﹏𓊝﹏𓂁﹏⊹ ࣪ ˖

That means you’ll love the golden nuggets here. Subscribe to my stack and the publication archives?

Need to pick my brain?

🤙🏼 For marketers/founders: You can book a consult call with me to help you with your messaging, lifecycle marketing, or LinkedIn marketing. (Coming soon)

🤙🏼 For Creators/Freelancers: You can book a consult call with me to help you with positioning, LinkedIn content, or your business direction. (Coming soon)

But first, let me intro myself.

Hey, I’m Aiza. 👋

I’m a lifecycle strategist for B2B brands and a content therapist for freelancers.

I've been "borrowing" tactics from my SaaS onboarding playbook to achieve my personal goals — it worked.

I applied it to my Yearly Planning, and shared it with busy freelancers, and they have been telling me how they’re using it for 2 years now — it also worked.

I also injected some ideas into our course & community development. We have collectively welcomed 400+ happy students so far, with the top 3% buying our higher-tiered programs again and again — so yes, it worked.

It's amazing how the principles of product adoption are so similar to habit formation, course development, and everything really (I use the same tricks on my 7-year old and husband lol).

I'm kinda restless I've got nobody to geek out with when it comes to this non-obvious connection that I see.

So I started this newsletter!

To document how I capitalize on everyday glimmers to fuel my ambitions, and here’s what happened so far:

✦ I got semi-consistent on LinkedIn I was named Top 100 Filipinos on LinkedIn 2025
✦ Co-founded a SaaS copy & content agency, CaaSocio, in the middle of the pandemic with a fellow momma and managed to sustain it for 5 years (and counting!)
✦ Launched B2B content, marketing, and sales courses for freelancers and have mentored 400+ Pinoy marketers so far — all without ads
✦ Got featured as a Lifecycle Marketer on Medium, Mailmodo, and IndieHackers.
✦ Coined the term “Glimmer writing” and inspired fellow freelancers to start being visible on LinkedIn

There’s more and more to come!

I live for joy.
I hate sturdy structures.
I love making things happen.

So a glimmer-triggered method for building my momentum is my kind of play. This makes my work feel like a playful obsession that funds my responsibilities, dreams, and pleasures, too.

But it’s not only me.

Fellow creators, founders, and fun SaaS companies use this concept to ethically drive their agenda too. And that’s what you’re getting from every dispatch of this newsletter.

Can’t wait,
Aiza

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